Born to be in Business


Europe, Why Women Count

latvia2Vija Ancane runs her own bakery, shop and bread Museum business in the quiet rural village of Aglona, south of Latvia’s capital Riga. It’s one of 300 small and medium sized businesses to benefit from a new loan scheme started by Latvia’s Land and Mortgage Bank to encourage more women to go into business. Latvia was the first country in Eastern Europe to elect a woman Head of State. But 44 per cent of women entrepreneurs still have problems starting their own businesses. “A person with a natural talent for business must be given the opportunity,” says bank CEO Juris Cebulis, “and there are a lot of women who should be in business.”

Related links: Association of Rural Women of Latvia, The Public Policy site

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Born to be in Business
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